Branding Kit
Logos
A variety of logo versions have been created for various applications and communications. All are available for download below in each of the brand colors. PNG or EPS file formats can be downloaded by clicking on the link beneath the logo. (PNGs will load in a separate browser window, and you can save the image from there. EPS files will download directly.) If there is a color or file format you need that is not provided here, please contact liz@rabeandco.com.
***Please only use the unaltered file. Do not modify proportions of the logo, retype or otherwise recreate any version of the logo. ***
Energy Orange
Download RGB PNG
Download CMYK EPS
Peaceful Purple
Download RGB PNG
Download CMYK EPS
Black
RGB: 37 / 40 / 42
CMYK: 94 / 77 / 53 / 94
HEX: #25282A
Energy Orange
Download RGB PNG
Download CMYK EPS
Peaceful Purple
Download RGB PNG
Download CMYK EPS
Icons
Icons are for use on social media platforms, including Instagram, Facebook, LinkedIn, YouTube and Vimeo. All are approved for use as looks best for the given platform and real estate available for branding. Further, these are meant only for “profile picture” spaces. For banner or page header areas, we recommend a large, gorgeous project photo.
Typeface
Color Recipes
Energy Orange
RGB: 241 / 90 / 56
CMYK: 0 / 80 / 85 / 0
HEX: #F15A38
Peaceful Purple
RGB: 75 / 48 / 72
CMYK: 66 / 81 / 46 / 42
HEX: #4B3048
Horizontal / Valley Spirit, only
Energy Orange
Download RGB PNG
Download CMYK EPS
Peaceful Purple
Download RGB PNG
Download CMYK EPS
Stacked / Valley Spirit, only
The typeface used to create the VSWC logo is called Telugu, which is actually an old system font and may not be available on all operating systems! For all marketing and communications, we recommend using Quiche Sans for headlines and Omnes Pro for supporting copy, which is how the website layouts have been designed. Both fonts can be downloaded below.
The colors below represent the new brand palette for Valley Spirit Wellness Center. While it’s impossible to anticipate all possible instances in which this color palette may be applied, users of these guidelines should use their best judgement, and whenever possible, follow previous workflow that’s proven to be successful and good-looking. Using color consistently will strengthen brand recognition, create impact and help differentiate information.
These exact recipes below have been chosen for accurate color fidelity only when used in their respective media, so please confirm that the correct recipe supplied is based on the color space and/or substrate required. RGB, CMYK and Hex colors are shown below. Pantones can be provided upon request.
Please note: The VSAIA “Black” is actually not just your standard black. It’s a bit more nuanced, with a touch more warmth, and gray. Because that seemed appropriate! Sending you all love and nuance, always.
Understanding color space:
RGB
RGB is short for Red, Green, and Blue. The RGB color space is for digital use only, such as televisions and computers. This color format should be used when graphics are only going to be used on screen – on any website, blog post, Powerpoint presentation, etc.
CMYK
CMYK is short for Cyan, Magenta, Yellow, and Key (black). It is a subtractive color model, used in color printing. This color model should be used when printing from your office printer, or when using a Professional Printer who can’t use or match PMS.
Hexadecimal
A HEX triplet is a six-digit, three-byte hexadecimal number used in HTML, CSS, SVG, and other computing applications, to best represent color. This color model is used for Web Development.
Energy Orange
Download RGB PNG
Download CMYK EPS
Peaceful Purple
Download RGB PNG
Download CMYK EPS
Soft Gray
RGB: 236 / 237 / 236
CMYK: 2 / 1 / 2 / 4
HEX: #ECEDEC
Energy Orange
Download RGB PNG
Download CMYK EPS
Peaceful Purple
Download RGB PNG
Download CMYK EPS
Horizontal / Full Lockup
Stacked / Full Lockup
